Growth Product Manager

Job Responsibilities

Formulate and execute comprehensive growth strategies covering the full funnel: acquisition, activation, retention, conversion, and frequency.
Establish and track growth metrics such as registration conversion rate, deposit rate, trading frequency, retention rate, and ARPU.
Analyze market trends and competitors to identify growth opportunities (e.g., fiat on-ramp, referral programs, task incentives, Web3 wallet traffic acquisition, etc.).

Design and iterate growth-related product features, including event systems, referral rebates, points programs, growth missions, and airdrop modules.
Lead user journey mapping and A/B testing to optimize key funnels such as registration, KYC, deposit, and first trade.
Collaborate closely with front-end and back-end teams to ensure on-time delivery and evaluate feature performance post-launch.

Build and manage a structured experimentation system (A/B testing, cohort analysis, funnel analysis).
Formulate hypotheses from data insights, validate them rapidly, and drive measurable business improvements.
Deliver regular growth insight reports to support strategic decision-making.

Coordinate with cross-functional teams such as marketing, operations, risk, compliance, data, design, and engineering.
Manage partnerships with external traffic channels, payment service providers, or growth tool vendors.

Qualifications

Bachelor’s degree or above, with 3+ years of experience in growth product roles (preferably in fintech, exchanges, or consumer internet).
Proficient in the AARRR model (Acquisition, Activation, Retention, Revenue, Referral).
Skilled in data analytics tools (e.g., Looker, GA4, Mixpanel, SQL).
Strong ability to create and execute PRDs and growth experiment plans.
English proficiency sufficient for daily work communication.
Fluency in both Chinese and English is required

Interested applicants are invited to submit a detailed resume to:

We regret that only short-listed candidates will be notified.

Job Responsibilities

Formulate and execute comprehensive growth strategies covering the full funnel: acquisition, activation, retention, conversion, and frequency.
Establish and track growth metrics such as registration conversion rate, deposit rate, trading frequency, retention rate, and ARPU.
Analyze market trends and competitors to identify growth opportunities (e.g., fiat on-ramp, referral programs, task incentives, Web3 wallet traffic acquisition, etc.).

Design and iterate growth-related product features, including event systems, referral rebates, points programs, growth missions, and airdrop modules.
Lead user journey mapping and A/B testing to optimize key funnels such as registration, KYC, deposit, and first trade.
Collaborate closely with front-end and back-end teams to ensure on-time delivery and evaluate feature performance post-launch.

Build and manage a structured experimentation system (A/B testing, cohort analysis, funnel analysis).
Formulate hypotheses from data insights, validate them rapidly, and drive measurable business improvements.
Deliver regular growth insight reports to support strategic decision-making.

Coordinate with cross-functional teams such as marketing, operations, risk, compliance, data, design, and engineering.
Manage partnerships with external traffic channels, payment service providers, or growth tool vendors.

Qualifications

Bachelor’s degree or above, with 3+ years of experience in growth product roles (preferably in fintech, exchanges, or consumer internet).
Proficient in the AARRR model (Acquisition, Activation, Retention, Revenue, Referral).
Skilled in data analytics tools (e.g., Looker, GA4, Mixpanel, SQL).
Strong ability to create and execute PRDs and growth experiment plans.
English proficiency sufficient for daily work communication.
Fluency in both Chinese and English is required

Interested applicants are invited to submit a detailed resume to:

We regret that only short-listed candidates will be notified.

مركز مساعدة BitMart