The World Cup effect
In June alone, @Polymarket generated ~$34M in revenue (!?)
$POLY processe ~$6B in trading volume related to the World Cup. Notably, ~60% of this came from new crypto users.
This shows that prediction markets can be one of the most natural and accessible ways to onboard mainstream users to onchain.
Unlike typical DeFi experiences that require users to understand bridges, yield farming, liquidity provision, or complex protocols, PMs allow people to engage simply by betting on events they already care about.
Let's see how it performs in July.
